A Practical ROI Model You Can Defend
Keep the math transparent. Sum annualized benefits across saved labor, avoided software or contractor spend, reduced defects or risk exposure, and incremental revenue or conversion uplift. Subtract platform fees, builder time, enablement, and light governance. Use a 90‑day horizon for first proof, then annualize with conservative persistence assumptions. Express both payback period and net benefit, and include sensitivity ranges to preserve credibility under scrutiny.